Will Work for Apple

In 1982, you went to summer camp at the local community college where your mother was a professor. There was a lot of kickball. Three Stooges movies during lunch in the cafeteria. In Arts & Crafts class you made papier-mache puppets. Most of the puppets looked like Grover or the Cookie Monster. Yours was a glossy black alligator.

One of the benefits of going to summer camp at a local community college was access to the computer lab, where the college students would teach you and the other kids about programming for 2 hours a day. For most of the kids, it was just a break from the relentless Florida heat. For you, it was the beginning of the rest of your life.

The Apple II was a new computer, and the college had a lab full of them. You can still remember how much fun it was learning <a href=“http://www.wikipedia.com/wiki/BASICBASIC Info, pun intended">BASIC, and how naturally things seemed to flow. You knew then that this, computers, would be your future.

In the years that followed, you were exposed to many other computers, everything from the Commodore Pet, the TRS-80 (with that ridiculous keyboard), and too many PC’s to name (most built by your own hands).

And through it all, somewhere in the house, you always had a Mac. Their elegant design, their classic advertising (then and now – remember 1984?), the ease of use. Yes, even during the Dark Days of Apple when the entire OS was running under emulation, you held on.

Then Steve came back and made everything good again. He’s the kind of guy you want to be afraid of, the kind of guy who has a plan that’s just a bit too big for you to see. And as always, he will drag you, kicking and screaming, to the next level. And you will thank him.

There are big things in store for you, thanks to Apple. Big changes in the way you’ll work at home and in the office (finally). Coming from the world of UNIX, you’re more than familiar with its stability and usefulness. Heck, you even wrote an article (which has been translated into Japanese, no less!) that was distributed to everyone who purchased or downloaded FreeBSD – the very operating system that makes up the core of Mac OS X, Darwin itself.

With Mac OS X, things just work. This sounds trite. Overused. But it’s true, things are just easier and more reliable. Think iTunes, iChat, Mail. Everything you need, in one place. Want to use your outdated, unsupported PowerShot S10, or the Rio 500 that Diamond stopped supporting years ago? Go right ahead, plug it in. It’ll work, no drivers needed. Things just got easier.

Or, let’s manage a few networks – all the UNIX and Open Source tools you’re used to are right there. No? Development your thing? Take your pick: Java, PHP, C, C++, Objective-C, ColdFusion, Perl – it’s all right there.

Or, if you’re like your Father-in-law who just wants to browse and check his email once in a while, you may do so with the knowledge that your experience will be bar-none, stable, reliable, and fast.

Lots of people are already using Mac’s, and you know many of them already. Zeldman, Todd, The Morning News Guys, Dean Allen. More. And lots of people you know as PC users are making the switch, like Kottke and Meg. Prepare yourself. This is just the beginning for Apple.

It’s happening here, too. You’ve just sold off your old equipment (including your beloved PowerBook G3), put the big desktop PC into the closet, and purchased a new TiBook and Airport. Now the wife – stuck using a PC at work – is wanting an iBook for home.

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