Tips for Making Effective Lead-Gen Pages

Great advice from Chrissie Brodigan in this Think Vitamin article, Making dough or spam? The perplexing case of designing lead generation pages

Lead gen page design is not only short, sweet, and mostly self-contained. It’s also a perplexing balancing act between designing for conversion “the dough” and employing some conventions (e.g. not hyperlinking logos back to the app’s main home page, stock photography, microcopy, offers, etc.) that feel more trickster-like “the spam.”

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