Because You Keep Asking
One of the most frequently requested features users want added to the Hiveware Enkoder is the ability to create image links rather than textural links.
As it stands now, the Enkoder can only wrap a block of text to create a link. Although you fear that most people will use images like this one, you have decided to add this feature to the next point release (2.1) anyway. Version 2.1 will be delivered sometime after the next bugfix release (2.0.5) which will be delivered in a week or so.